What should a sparkie pay for a site?
What a website costs for an electrician in Australia
You quote a switchboard upgrade to the dollar before you touch it. Here is the same courtesy for your website: three fixed prices, what each one includes for an electrical business, and what the other ways of paying actually cost you.
Key facts
- A Durazno website for an electrician costs $1,490, $2,590 or $3,590 AUD, fixed before work starts, with no GST charged.
- The Starter package ($1,490) is one strong page with the licence number, a tap-to-call button and a quote form; Standard ($2,590) adds five to seven pages and four suburb pages; Complete ($3,590) adds ten suburb pages and online booking.
- Every Durazno site goes live within 21 days of a start date agreed in writing, or the client pays half.
- The domain, the site and every login belong to the electrician from day one; the care plan is $99 a month and stops when the client says stop.
- Lead platforms such as hipages charge per enquiry and keep the phone number the customer rings; a website is bought once and belongs to the business.
- The services that need their own page are the ones people search separately: switchboard upgrades, safety switches, EV chargers, emergency call-outs.
| Option | Upfront cost | Who owns it | Lock-in | Time to live |
|---|---|---|---|---|
| Durazno (fixed-price studio) | Fixed: $1,490 / $2,590 / $3,590 AUD, no GST | You, from day one | None | 21 days, or you pay half |
| DIY builder (Wix, Squarespace) | Monthly fee plus your hours | The platform | Rebuild if you leave | Your evenings |
| Lead platform (hipages) | Per enquiry | The platform | Stops with the payments | Same day |
| Marketplace (Airtasker) | Fee per job won | The platform | History stays there | Same day |
| Template shop | One-off, stock layout | Ask who holds the domain | Depends on the domain | Days to weeks |
Five ways to get an electrical business online, compared on upfront cost, ownership, lock-in and time to live. Durazno prices are the published catalogue; other options are described by their pricing model, not by figures.
An electrician is the one trade that already prices work the way a website should be priced: a switchboard upgrade is a number, not a conversation. Then you ring three website people and get $900, $4,000 and a discovery call. This guide does the courtesy the other way round.
The short answer
Our prices are on the pricing page and they do not change on the phone. Starter is $1,490 for one strong page, Standard is $2,590 for five to seven pages plus four suburb pages, and Complete is $3,590 for ten-plus pages, ten suburb pages and online booking. No GST is charged on any of them. The care plan afterwards is $99 a month, month to month, and stops when you say stop.
What moves an electrician between those three numbers is not design. It is how many jobs you sell that people search separately, how many suburbs you want the phone ringing from, and whether you want the routine jobs booked without a call. Count those three and you know your package.
What an electrical site has to do that a brochure does not
A customer looking for a sparkie is usually holding a problem, not a plan: a tripped safety switch, a switchboard the insurer has asked about, an EV charger that needs a real circuit rather than a lead out the window. The site has one job, which is to turn that search into a call, and four things decide whether it does.
- The licence number above the fold. In every state an electrical licence is the first thing a cautious customer checks, and the first thing a compliance-minded builder asks for. It goes where they look, not in the footer.
- The emergency path. If you take after-hours calls, the number is a button on the first screen and the hours are true. If you do not, the site says so, because a missed 9pm call on a page that claims 24 hours earns the review you do not want.
- A page for each job people search. Switchboard upgrades, safety switches, EV charger installation, hot water changeovers, lighting, fault finding. Each is a different search by a different customer, and a page that lists all of them in one paragraph gets found for none of them.
- The suburbs, written out. Not a radius. The named suburbs you actually take jobs in, each on its own page when the package includes them. Suburb pages that work explains why cloned ones do more harm than good.
Which package fits which sparkie
Starter, $1,490. A sole trader who needs to exist online properly. One strong page: what you do, where, the licence, a tap-to-call button top and bottom, and a short quote form. If most of your work is domestic call-outs in a handful of suburbs and your Google Business Profile does the map work, this is the right size. Most sole-trader sparkies start here and add pages as the work grows.
Standard, $2,590. An established business that wants the phone ringing from outside its own postcode. Five to seven pages, which for most electricians means a home page, a page each for the three or four jobs you want more of, a licence-and-insurance page, and four suburb pages written for those suburbs rather than pasted. This is where most one-van and two-van electrical businesses sit.
Complete, $3,590. A team with vans, staff and a service area worth defending. Ten-plus pages, ten suburb pages, and online booking for the routine work: the safety switch test, the ceiling fan, the smoke alarm changeover. A booked job that never needed a phone call is the cheapest job you will do all week.
The detail of what each one includes for an electrical business is on the electricians page. The prices are the same there as here as on the pricing page, because we only have one set.
The other ways of paying for it
Each is a different deal; the difference is who owns what once the money has moved. The table below puts the five side by side.
The lead platforms deserve a fair word. If you are starting out with no reputation and an empty diary, a paid enquiry today is worth more than a website that takes three weeks. The problem is the forever: the enquiry is shared with other sparkies, so you quote against them before the customer has decided anything, and the number the customer saved is the platform's. We did the sum properly in hipages versus your own website.
A DIY builder is the honest cheap option if you have the evenings and you enjoy it. The fee is small and the site is fine. The cost is the twenty to forty hours you will not spend on paid work, and the fact that if you ever leave the platform, you start again.
What is in the price, and what is not
In every package: the words written for your trade, the licence and insurance where a customer looks for them, the phone number as a button, the domain registered in your name, and every login handed over on day one. Two rounds of changes are included. Anything beyond that is quoted before we touch it, in writing.
Three promises come with the number, each with a consequence. Live in 21 days from a start date agreed in writing, or you pay half. A Google Lighthouse score of 95 or better on handover, or we keep working on it free until it is. And if you ever want to leave, the domain, the files and every login are handed over within five business days, without being asked why. They are on the pricing page in the same words.
Not in the price: the domain renewal, which is a small yearly fee to the registrar, in your name, on your card, because that is what keeps the name yours. And the ongoing care, which is the $99 a month care plan if you want us to host it, back it up, and change the phone number when you get a new mobile. Both are optional in the sense that you can take the site elsewhere at any time.
How to check any quote you are holding
The quote should answer these in a sentence each.
- Is the price fixed, or "from"? A "from" price is the start of a negotiation you were not invited to. Fixed price versus "from" explains what usually gets added.
- Whose name is the domain in? Yours, or it is not your website. What "you own it" means lists the four things you either have or you do not.
- What switches off if I stop paying? The right answer is "the monthly extras". The wrong answer is "the site".
When you should not buy a website yet
If your Google Business Profile is empty or says "Security service" instead of "Electrician", fix that first. It is free, it takes five minutes, and it is where the map results come from: the five-minute guide. If you are already turning work away, a website makes that worse. And if the diary is full because you are the only sparkie your builder uses, spend the money on a second van.
If none of that is you, and you want a number you can plan around, the three are on the pricing page and the quote comes back within one business day.
A price you have to ring to find out is not a price. It is an opening bid.
Want yours sorted?
Tell us your trade and where you work. You get a fixed quote back within one business day — a real number, not a "starting from".