How do I get work two suburbs over?
Suburb pages: how tradies show up outside their own postcode
You cover eight suburbs and Google thinks you cover one. Suburb pages fix that — but only the kind somebody actually wrote.
Key facts
- Google matches the place in the search to the place on the page; a site that only names its home suburb competes in one suburb.
- Copying one page and swapping the suburb name is a doorway page, penalised since 2015, and cloned pages can drag the rest of a site down.
- A real suburb page names jobs done there, the local housing stock, the genuine response time and the services people in that area ask for.
- Most trades need four to ten suburb pages, chosen for the work they want rather than everywhere they would drive.
- The Durazno Standard package ($2,590) includes four suburb pages written for the business; Complete ($3,590) includes ten.
Google matches the place in the search to the place on the page. If your site only ever says the suburb your registered address is in, that is the only suburb you are competing in.
The line you must not cross
Taking one page, swapping the suburb name and publishing it thirty times is what Google calls a doorway page. It has been penalised since 2015 and the detection is not subtle. Five real pages beat thirty cloned ones, and the cloned ones can drag the rest of your site down with them.
What makes a suburb page real
- Jobs you have actually done there — the kind of housing stock, the problems that come with it. Federation homes and a new estate have completely different plumbing.
- Your genuine response time to that area, which is different for a suburb twenty minutes away than for the one you live in.
- Landmarks a local would recognise, because they read as somebody who has been there.
- The services people in that area actually ask for. Beachside suburbs ask about salt corrosion; the outer estates ask about new builds.
Write four proper suburb pages, wait a month, and look at what turns up in your enquiries before you write another four. The data will tell you which areas are worth the effort.
How many you need
Four to ten for most trades. Pick the areas you WANT the work in — the ones with the right jobs and a drive you do not resent — rather than everywhere you would technically go.
Our Standard package includes four written for you, and the Complete one includes ten. Both are on the pricing page, and either way you own them.
Want yours sorted?
Tell us your trade and where you work. You get a fixed quote back within one business day — a real number, not a "starting from".